Client Industry: Food & Beverage (Snack Distribution)
Route: Singapore to Kuala Lumpur
Service Provided: Documentation handling, temperature-controlled transport, halal & KKM compliance support

Background

A Singapore-based snack brand aimed to expand its market into Malaysia, beginning with supermarket chains in Kuala Lumpur. Their product line included biscuits, chocolate-coated treats, and dried fruit snacks—all requiring accurate documentation and halal-compliant handling. The client had no prior experience with Malaysian customs or food import laws.

Challenges

• Import classification for over 10 SKUs

• Temperature sensitivity of certain products

• Halal and KKM compliance for labeling and cargo declaration

• Client unfamiliar with Form D, HS code, and packaging regulations

Our Solution

We started by evaluating each product’s HS code, preparing the required documents including commercial invoice, packing list, Form D (to reduce import duties), and Certificate of Origin.
We also:

• Worked with a halal logistics partner to ensure proper cargo handling and labeling.

• Coordinated with KKM (Malaysian Ministry of Health) for pre-market approval and labeling review.

• Provided bilingual packaging consultation for ingredients and nutritional content.

To maintain freshness, we used refrigerated transport for temperature-sensitive items and coordinated a fixed schedule of weekly deliveries.

Result

Within five weeks, the client’s snacks were stocked in 12 Malaysian retail outlets. Sales grew steadily, and the client expanded to Penang and Johor within three months. With our support, they experienced zero customs rejections and 100% on-time deliveries, gaining a competitive edge in the regional market.